Targeted, Cost-Effective and Green Solution Presents New Opportunities for ‘Always On’ Customer Engagement Direct Mail specialist, Hurdle, has today launched its all-new, data-driven Programmatic Direct Mail service, HurdlGram. The new service enables brand owners, and media agencies, to efficiently and effectively deliver highly targeted, personalised experiences as part of a truly integrated multi-channel customer engagement strategy.
‘Always on’ marketing requirementsBringing together the dynamic integration of customer data from CRM systems, demographics, web browsing data and behavioural algorithms, along with digital print technology capable of producing variable message prints within the same project, HurdlGram presents a new medium that can meet today’s ‘always on’ marketing requirements at a fraction of the price.
